Hygiene First: Reduce Failures, Cut Costs

Automation amplifies the state of your data. Inconsistent records create hidden drag—rework, brittle flows, and poor predictions. A small, sustained investment in hygiene compounds across every workflow and channel.

Establish a reliable core:

• Define “complete record” per entity (customer, order, ticket, article).

• Enforce validation at entry; standardize dates, phones, currencies, addresses.

• Declare systems of record; resolve duplicates with clear ownership.

• Track field provenance and last verified date.

Make the data work harder:

• Add cautious enrichment with confidence scores and source logging.

• Sync with official connectors/APIs; specify conflict rules (which system wins).

• Version knowledge content; tag jurisdiction, product, and effective dates.

• Build a hygiene dashboard: completeness, freshness, error rates, duplicate trend.

Unlock safe, simple automations:

• Auto-assign tickets/leads based on clean attributes.

• Proactive notifications when states change in systems of record.

• Stable retrieval for chatbots; fewer hallucinations and escalations.

• Lower maintenance cost from fewer silent data errors.